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	<title>Sceneric Thinking &#187; Content Management</title>
	<atom:link href="http://www.sceneric.com/blogs/?feed=rss2&#038;cat=13" rel="self" type="application/rss+xml" />
	<link>http://www.sceneric.com/blogs</link>
	<description>thoughts on technology and industry</description>
	<lastBuildDate>Thu, 28 Jun 2012 14:12:11 +0000</lastBuildDate>
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		<title>Magnolia Conference 2009</title>
		<link>http://www.sceneric.com/blogs/?p=69</link>
		<comments>http://www.sceneric.com/blogs/?p=69#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:31:39 +0000</pubDate>
		<dc:creator>jonholmes</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Magnolia]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Magnolia Conference]]></category>

		<guid isPermaLink="false">http://www.sceneric.com/blogs/?p=69</guid>
		<description><![CDATA[First of all, Sceneric congratulates the Magnolia team for running such a great event &#8211; Definitely worthwhile, and we look forward to next year&#8217;s.
It was good to see so many different groups represented, the whole range through users, customers, integrators (even competitors ?!?!).
Whilst it&#8217;s nice to see all these people, from a business perspective it [...]]]></description>
			<content:encoded><![CDATA[<p>First of all, <a href="http://www.sceneric.com">Sceneric</a> congratulates the <a href="http://www.magnolia-cms.com">Magnolia</a> team for running such a great event &#8211; Definitely worthwhile, and we look forward to next year&#8217;s.</p>
<p>It was good to see so many different groups represented, the whole range through users, customers, integrators (even competitors ?!?!).</p>
<p>Whilst it&#8217;s nice to see all these people, from a business perspective it represents a whole lot more. In the cliched &#8216;fractured&#8217; CMS market place, it is essential for Sceneric to be able to demonstrate to potential customers the depth, reach and commitment of the Magnolia community.<br />
Being able to directly speak to different members of the community and understand what they have been doing, allows us to speak to customers with more confidence<br />
about not only what <em>could</em> be achieved, but more importantly , what <em>has</em> been achieved.</p>
<p>Obviously, <a href="http://www.sceneric.com/index.php?page=clients">customers</a> don&#8217;t want to feel like they are the guinea pigs for a weakly supported fledgling 1.0 product, therefore having the knowledge of and confidently be able to refer to similar projects, provides an invaluable tool for the promotion of Magnolia.</p>
<p>Up until now, we knew generally of different groups utilising Magnolia in a variety of different ways, but this conference has provided a focal point for the pooling and and sharing of the details of those different projects.</p>
<p>I&#8217;m confident that we&#8217;ll all look back at this conference as another significant step towards Magnolia further establishing itself as a main player in the CMS space.</p>
]]></content:encoded>
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		<item>
		<title>Magnolia OEM&#8217;d</title>
		<link>http://www.sceneric.com/blogs/?p=85</link>
		<comments>http://www.sceneric.com/blogs/?p=85#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:30:43 +0000</pubDate>
		<dc:creator>jonholmes</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Enterprise Integration]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Java]]></category>
		<category><![CDATA[Magnolia]]></category>
		<category><![CDATA[Magnolia Conference]]></category>

		<guid isPermaLink="false">http://www.sceneric.com/blogs/?p=85</guid>
		<description><![CDATA[As well as being System Integrators, Sceneric also have a Software Development arm, currently developing products for the Financial Services industry.
Therefore, at the Magnolia Conference, it was interesting to see the proposition the guys from NRG Edge are putting together. They are  currently building an online banking solution, the Marketing Portal aspect of which [...]]]></description>
			<content:encoded><![CDATA[<p>As well as being System Integrators, Sceneric also have a Software Development arm, currently developing <a href="http://www.scenericproposalsystem.com/" target="_blank">products</a> for the Financial Services industry.</p>
<p>Therefore, at the <a href="http://www.magnolia-cms.com/home/conference/">Magnolia Conference</a>, it was interesting to see the proposition the guys from NRG Edge are putting together. They are  currently building an online banking solution, the Marketing Portal aspect of which is driven by Magnolia.</p>
<p>We like this on a number of levels.</p>
<p>Firstly, it&#8217;s another great example of how Magnolia is being used outside of it&#8217;s &#8216;comfort zone&#8217; web CMS area, it&#8217;s really encouraging to see an intermediary organisation making a commitment like this to the Magnolia solution. It all acts as further validation as to the quality of the Magnolia product for when we find ourselves speaking to potential clients.</p>
<p>Further, for us maybe in the future, it gives us some ideas about how we can leverage our knowledge of the Magnolia solution within our own offerings, providing the means for clients to publish and maintain products, brands and web content through a single holistic experience for both authors and users.</p>
<p>Plenty of food for thought.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Magnolia On Air &#8211; A Demonstration in Adaptability</title>
		<link>http://www.sceneric.com/blogs/?p=74</link>
		<comments>http://www.sceneric.com/blogs/?p=74#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:28:45 +0000</pubDate>
		<dc:creator>jonholmes</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Enterprise Integration]]></category>
		<category><![CDATA[Magnolia]]></category>
		<category><![CDATA[Magnolia Conference]]></category>
		<category><![CDATA[Magnolia On Air]]></category>

		<guid isPermaLink="false">http://www.sceneric.com/blogs/?p=74</guid>
		<description><![CDATA[So, I&#8217;ve seen it on the Magnolia website, but this was the first time I&#8217;d seen in detail the On Air solution.
I&#8217;m not the editor of a large scale Broadcast website, so may not be the best person to comment, however, from Peter&#8217;s demonstration, it was possible to see the ease with which the Rich [...]]]></description>
			<content:encoded><![CDATA[<p>So, I&#8217;ve seen it on the Magnolia website, but this was the first time I&#8217;d seen in detail the <a href="http://www.magnolia-cms.com/onair">On Air</a> solution.</p>
<p>I&#8217;m not the editor of a large scale Broadcast website, so may not be the best person to comment, however, from Peter&#8217;s demonstration, it was possible to see the ease with which the Rich Media publication process could be managed.</p>
<p>I can only assume this is exactly the kind of ease of use that will endear it to time pressed journalists &#8211; It was  very simple to operate, it was very &#8216;Magnolia&#8217;.</p>
<p>As well as being impressed by the product, was was also great to see was the fact that Magnolia was being integrated with another impressive solution.<br />
It&#8217;s this kind of approach that demonstrates that Magnolia exists as more than &#8216;just&#8217; a Web CMS &#8211; It demonstrates the capability of magnolia to be transformed from a generic product to one that supports very specific industry verticals.</p>
<p>As Systems Integrators ourselves, it acts as a great standard bearer for the potential of Magnolia to be integrated with other products and systems.</p>
<p>Congratulations to the Magnolia and futureLAB teams.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Integrate Axis into Magnolia</title>
		<link>http://www.sceneric.com/blogs/?p=28</link>
		<comments>http://www.sceneric.com/blogs/?p=28#comments</comments>
		<pubDate>Thu, 05 Feb 2009 22:38:19 +0000</pubDate>
		<dc:creator>jimherbert</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Enterprise Integration]]></category>
		<category><![CDATA[JSR170]]></category>
		<category><![CDATA[Java]]></category>
		<category><![CDATA[Magnolia]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Package Implementation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Integration]]></category>

		<guid isPermaLink="false">http://www.sceneric.com/blogs/?p=28</guid>
		<description><![CDATA[A few months ago we created a proof of concept to access the Magnolia JCR container using Webservices so that a PHP based site we were building could access new items within an Enterprise Class CMS.  It turned out to be remarkably easy:
To integrate Axis 1.4 into Magnolia:

Download the Axis distribution
Copy the jars into the [...]]]></description>
			<content:encoded><![CDATA[<p>A few months ago we created a proof of concept to access the Magnolia JCR container using Webservices so that a PHP based site we were building could access new items within an Enterprise Class CMS.  It turned out to be remarkably easy:</p>
<p>To integrate Axis 1.4 into Magnolia:</p>
<ol>
<li>Download the Axis distribution</li>
<li>Copy the jars into the magnoliaAuthor and magnoliaPublic WEB-INF/lib directories</li>
<li>Copy the servlet declarations from the axis web.xml into the magnolia web.xml in both auth and pub</li>
<li>Open AdminCentral and browse to Configuration</li>
<li>Open server/filters/servlets and copy log4j node, rename to AxisServlet</li>
<li>Open AxisServlet/mappings/&#8211;magnolia-pages&#8211;/patten and change to /services/*</li>
<li>Change AxisServlet/servletClass to org.apache.axis.transport.http.AxisServlet</li>
<li>Change AxisServlet/servletName to AxisServet (to match the web.xml servletname)</li>
</ol>
<p>If you now deploy a class through jws or wsdl methods (by coping the classes, wsdl and .wsdd files) into Magnolia you will be able to access it through &lt;host&gt;/&lt;maginstance&gt;/services/ServiceName?wsdl</p>
<p>You might want to bypass Magnolia security during development, to do that:</p>
<ol>
<li>Open AdminCentral and browse to Configuration</li>
<li>Open server/filters/uriSecurity/bypasses</li>
<li>Create a new content node &#8220;services&#8221;</li>
<li>Create 2 new data nodes; &#8220;services/class&#8221; with data info.magnolia.voting.voters.URIStartsWithVoter and &#8220;services/pattern&#8221; with data /services</li>
</ol>
<p>For our demo, we simply queried the API for a &#8220;text&#8221; content node based on a path that was passed into the method:<br />
<code><br />
public String getContent (String name) throws Exception {<br />
String returnContent = new String();<br />
returnContent="";<br />
try {<br />
//get the current context<br />
Context context = MgnlContext.getSystemContext();<br />
//get a hierarchy manager and lookup the content node<br />
HierarchyManager mgr = context.getHierarchyManager(ContentRepository.WEBSITE);<br />
Content uriContent = mgr.getContent(name);<br />
if(uriContent==null){<br />
//oops<br />
returnContent+=" content is null";<br />
} else {<br />
//get the data collection and return the text node<br />
for(Iterator i = uriContent.getNodeDataCollection().iterator(); i.hasNext();) {<br />
NodeData nodeData = (NodeData) i.next();<br />
String nodeName = nodeData.getName();<br />
if (nodeName.equals("text")) {<br />
returnContent=nodeData.getString();<br />
}<br />
}<br />
}<br />
} catch (RepositoryException e) {<br />
throw new Exception(e.getMessage());<br />
}<br />
return returnContent;<br />
}<br />
</code><br />
Axis presents this with the following WSDL:</p>
<pre id="line1"><span class="pi">&lt;?xml version="1.0" encoding="UTF-8"?&gt;</span>
&lt;<span class="start-tag">wsdl:definitions</span><span class="attribute-name"> targetNamespace</span>=<span class="attribute-value">"http://test.sceneric.com" </span><span class="attribute-name">xmlns:apachesoap</span>=<span class="attribute-value">"http://xml.apache.org/xml-soap" </span><span class="attribute-name">xmlns:impl</span>=<span class="attribute-value">"http://test.sceneric.com" </span><span class="attribute-name">xmlns:intf</span>=<span class="attribute-value">"http://test.sceneric.com" </span><span class="attribute-name">xmlns:wsdl</span>=<span class="attribute-value">"http://schemas.xmlsoap.org/wsdl/" </span><span class="attribute-name">xmlns:wsdlsoap</span>=<span class="attribute-value">"http://schemas.xmlsoap.org/wsdl/soap/" </span><span class="attribute-name">xmlns:xsd</span>=<span class="attribute-value">"http://www.w3.org/2001/XMLSchema"</span>&gt;
<span class="comment">&lt;!--WSDL created by Apache Axis version: 1.4
Built on Apr 22, 2006 (06:55:48 PDT)--&gt;</span>
 &lt;<span class="start-tag">wsdl:types</span>&gt;
  &lt;<span class="start-tag">schema</span><span class="attribute-name"> elementFormDefault</span>=<span class="attribute-value">"qualified" </span><span class="attribute-name">targetNamespace</span>=<span class="attribute-value">"http://test.sceneric.com" </span><span class="attribute-name">xmlns</span>=<span class="attribute-value">"http://www.w3.org/2001/XMLSchema"</span>&gt;
   &lt;<span class="start-tag">element</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContent"</span>&gt;
    &lt;<span class="start-tag">complexType</span>&gt;
     &lt;<span class="start-tag">sequence</span>&gt;
      &lt;<span class="start-tag">element</span><span class="attribute-name"> name</span>=<span class="attribute-value">"name" </span><span class="attribute-name">type</span>=<span class="attribute-value">"xsd:string"</span><span class="attribute-name">/</span>&gt;
     &lt;/<span class="end-tag">sequence</span>&gt;</pre>
<pre id="line12">    &lt;/<span class="end-tag">complexType</span>&gt;
   &lt;/<span class="end-tag">element</span>&gt;
   &lt;<span class="start-tag">element</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContentResponse"</span>&gt;
    &lt;<span class="start-tag">complexType</span>&gt;
     &lt;<span class="start-tag">sequence</span>&gt;
      &lt;<span class="start-tag">element</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContentReturn" </span><span class="attribute-name">type</span>=<span class="attribute-value">"xsd:string"</span><span class="attribute-name">/</span>&gt;
     &lt;/<span class="end-tag">sequence</span>&gt;
    &lt;/<span class="end-tag">complexType</span>&gt;
   &lt;/<span class="end-tag">element</span>&gt;</pre>
<pre id="line21">  &lt;/<span class="end-tag">schema</span>&gt;
 &lt;/<span class="end-tag">wsdl:types</span>&gt;

   &lt;<span class="start-tag">wsdl:message</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContentResponse"</span>&gt;

      &lt;<span class="start-tag">wsdl:part</span><span class="attribute-name"> element</span>=<span class="attribute-value">"impl:getContentResponse" </span><span class="attribute-name">name</span>=<span class="attribute-value">"parameters"</span><span class="attribute-name">/</span>&gt;

   &lt;/<span class="end-tag">wsdl:message</span>&gt;

   &lt;<span class="start-tag">wsdl:message</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContentRequest"</span>&gt;</pre>
<pre id="line32">      &lt;<span class="start-tag">wsdl:part</span><span class="attribute-name"> element</span>=<span class="attribute-value">"impl:getContent" </span><span class="attribute-name">name</span>=<span class="attribute-value">"parameters"</span><span class="attribute-name">/</span>&gt;

   &lt;/<span class="end-tag">wsdl:message</span>&gt;

   &lt;<span class="start-tag">wsdl:portType</span><span class="attribute-name"> name</span>=<span class="attribute-value">"TestWebService"</span>&gt;

      &lt;<span class="start-tag">wsdl:operation</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContent"</span>&gt;

         &lt;<span class="start-tag">wsdl:input</span><span class="attribute-name"> message</span>=<span class="attribute-value">"impl:getContentRequest" </span><span class="attribute-name">name</span>=<span class="attribute-value">"getContentRequest"</span><span class="attribute-name">/</span>&gt;

         &lt;<span class="start-tag">wsdl:output</span><span class="attribute-name"> message</span>=<span class="attribute-value">"impl:getContentResponse" </span><span class="attribute-name">name</span>=<span class="attribute-value">"getContentResponse"</span><span class="attribute-name">/</span>&gt;</pre>
<pre id="line43">      &lt;/<span class="end-tag">wsdl:operation</span>&gt;

   &lt;/<span class="end-tag">wsdl:portType</span>&gt;

   &lt;<span class="start-tag">wsdl:binding</span><span class="attribute-name"> name</span>=<span class="attribute-value">"TestWebServiceSoapBinding" </span><span class="attribute-name">type</span>=<span class="attribute-value">"impl:TestWebService"</span>&gt;

      &lt;<span class="start-tag">wsdlsoap:binding</span><span class="attribute-name"> style</span>=<span class="attribute-value">"document" </span><span class="attribute-name">transport</span>=<span class="attribute-value">"http://schemas.xmlsoap.org/soap/http"</span><span class="attribute-name">/</span>&gt;

      &lt;<span class="start-tag">wsdl:operation</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContent"</span>&gt;

         &lt;<span class="start-tag">wsdlsoap:operation</span><span class="attribute-name"> soapAction</span>=<span class="attribute-value">""</span><span class="attribute-name">/</span>&gt;</pre>
<pre id="line55">         &lt;<span class="start-tag">wsdl:input</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContentRequest"</span>&gt;

            &lt;<span class="start-tag">wsdlsoap:body</span><span class="attribute-name"> use</span>=<span class="attribute-value">"literal"</span><span class="attribute-name">/</span>&gt;

         &lt;/<span class="end-tag">wsdl:input</span>&gt;

         &lt;<span class="start-tag">wsdl:output</span><span class="attribute-name"> name</span>=<span class="attribute-value">"getContentResponse"</span>&gt;

            &lt;<span class="start-tag">wsdlsoap:body</span><span class="attribute-name"> use</span>=<span class="attribute-value">"literal"</span><span class="attribute-name">/</span>&gt;

         &lt;/<span class="end-tag">wsdl:output</span>&gt;</pre>
<pre id="line67">      &lt;/<span class="end-tag">wsdl:operation</span>&gt;

   &lt;/<span class="end-tag">wsdl:binding</span>&gt;

   &lt;<span class="start-tag">wsdl:service</span><span class="attribute-name"> name</span>=<span class="attribute-value">"TestWebServiceService"</span>&gt;

      &lt;<span class="start-tag">wsdl:port</span><span class="attribute-name"> binding</span>=<span class="attribute-value">"impl:TestWebServiceSoapBinding" </span><span class="attribute-name">name</span>=<span class="attribute-value">"TestWebService"</span>&gt;

         &lt;<span class="start-tag">wsdlsoap:address</span><span class="attribute-name"> location</span>=<span class="attribute-value">"http://localhost:8800/magnoliaAuthor/services/TestWebService"</span><span class="attribute-name">/</span>&gt;

      &lt;/<span class="end-tag">wsdl:port</span>&gt;</pre>
<pre id="line79">   &lt;/<span class="end-tag">wsdl:service</span>&gt;

&lt;/<span class="end-tag">wsdl:definitions</span>&gt;</pre>
<p>and an example of this in action is:</p>
<pre id="line1"><span class="pi">&lt;?xml version="1.0" encoding="UTF-8"?&gt;</span>
&lt;soapenv:Envelope&gt;
−
&lt;soapenv:Body&gt;
−
&lt;getContentResponse&gt;
−
&lt;ns1:getContentReturn&gt;
&lt;p&gt;yadda yadda yadda&lt;/p&gt;
&lt;/ns1:getContentReturn&gt;
&lt;/getContentResponse&gt;
&lt;/soapenv:Body&gt;
&lt;/soapenv:Envelope&gt;</pre>
<p>Of course, a twist to this approach would be to wrap the JSP rendering with Axis to take advantage of the tag libraries. We tested this with PHP 5&#8217;s SOAP Client and successfully read data from Magnolia.  In a production environment we would obviously use XPath or the Query Builder in order to search the repository, and return more complex results.</p>
<p>You can see a video demonstration of this here: <a href="http://bit.ly/uPreky">http://bit.ly/uPreky</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Why CMIS ? (Content Management Interoperability Services)</title>
		<link>http://www.sceneric.com/blogs/?p=20</link>
		<comments>http://www.sceneric.com/blogs/?p=20#comments</comments>
		<pubDate>Wed, 04 Feb 2009 22:51:42 +0000</pubDate>
		<dc:creator>jonholmes</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[JSR170]]></category>
		<category><![CDATA[Java]]></category>
		<category><![CDATA[CMIS]]></category>
		<category><![CDATA[Documentum]]></category>
		<category><![CDATA[EMC]]></category>

		<guid isPermaLink="false">http://www.sceneric.com/blogs/?p=20</guid>
		<description><![CDATA[As a Java teccy who has spent a significant proportion of the last few years designing, building, specifying, analysing and frequently criticising CMS solutions it was pleasing to watch the development of the Java Content Repository (JSR 170 and JSR 283) Specification – It felt as though it was a significant step towards standardising what [...]]]></description>
			<content:encoded><![CDATA[<p>As a Java teccy who has spent a significant proportion of the last few years designing, building, specifying, analysing and frequently criticising CMS solutions it was pleasing to watch the development of the Java Content Repository (JSR 170 and JSR 283) Specification – It felt as though it was a significant step towards standardising what up until now (and remains so) a fractured and frustratingly immature technology sector.</p>
<p>I’ve just finished working with a government department that was looking to further utilise the large volume of content (running to millions of items) stored in their internal web based knowledge system (essentially a glorified web CMS). However, this department was hamstrung by the fact that the repository was built on a well known, Java based, proprietary CMS solution with a nearly non-existent API, meaning that we either exposed the information via the CMS’ own portal product (a non-starter, bearing in mind we were trying to move away from the proprietary nature of the system) or, as happened implement our own interface&#8230;</p>
<p>&#8230;Which is how we get to CMIS, which simply put is a specification to define a set of protocols allowing CRUD like operations in order to interact with a Content Repository via web services – This has the potential to make Systems Integrators lives easier, and therefore offer better value to customers.<br />
CMIS could be seen as moving the ideas of JCR further along – Indeed, the groups looking to make this happen are the same as those who worked towards the JCR specs. However, on this occasion, Microsoft are also along for the ride.</p>
<p>EMC have already released a version of their flagship Documentum product that complies with the CMIS standards and others are already looking to do the same.</p>
<p>CMIS is by no means an accepted standard, however it potentially promises solve a number of core business requirements (seamlessly linking apps. to multiple repositories, enabling the decoupling of management apps from the content repository etc.) However, it still has a long way to go, but we will be watching closely to see how it develops.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Keep your content separate</title>
		<link>http://www.sceneric.com/blogs/?p=12</link>
		<comments>http://www.sceneric.com/blogs/?p=12#comments</comments>
		<pubDate>Fri, 09 Jan 2009 20:21:30 +0000</pubDate>
		<dc:creator>jimherbert</dc:creator>
				<category><![CDATA[Alfresco]]></category>
		<category><![CDATA[CMS Made Simple]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Interwoven]]></category>
		<category><![CDATA[JSR170]]></category>
		<category><![CDATA[Joomla]]></category>
		<category><![CDATA[Magnolia]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Package Implementation]]></category>
		<category><![CDATA[Percussion Rhythmyx]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[cms made simple]]></category>
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		<guid isPermaLink="false">http://www.sceneric.com/blogs/?p=12</guid>
		<description><![CDATA[Some things in life are just the &#8220;right&#8221; thing to do.  Take implementing a content managed website.  In the early days of content management systems (CMS), there was often no division of content from presentation.  This meant that changing branding &#38; look and feel or re-using content across trading divisions was difficult and costly.  Also, [...]]]></description>
			<content:encoded><![CDATA[<p>Some things in life are just the &#8220;right&#8221; thing to do.  Take implementing a content managed website.  In the early days of content management systems (CMS), there was often no division of content from presentation.  This meant that changing branding &amp; look and feel or re-using content across trading divisions was difficult and costly.  Also, the content was only available as HTML, there was no ability to make the content available through any other mechanism without considerable extra work.</p>
<p>However, even these systems could be implemented correctly, separating content from presentation and utilising content tagging to allow web experiences to be personalised.  Sceneric has built a number of award winning websites forcing this separation and providing the content as discrete, tagged items of information.  This very much the building blocks of the semantic web and can be demonstrated by Friends Provident&#8217;s news items being made available as an RSS feed with only 1 hours development, the first FTSE100 company to offer this service. Sceneric have published these guidelines as best practice which can be downloaded <a href="http://www.sceneric.com/cms">here</a>.</p>
<p>This approach has been formalised by all modern CMS projects, in the JSR170 Java standard as used by <a href="http://www.sceneric.com/index.php?page=magnolia">Magnolia</a>, LiveRay, Alfresco and Oracle CMS, and in the templated approach of Joomla, Drupal, <a href="http://www.sceneric.com/index.php?page=cms-made-simple">CMS Made Simple</a> in the PHP and Python arena.  In fact, Microsoft&#8217;s Sharepoint is also an excellent implementation of this idea.</p>
<p>The key point is that project implementation can be just as rapid and cost the same to produce a platform that seperates content and presentation as to rush something into production that will cost orders of magnitude more to fix in future.</p>
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