Sceneric Thinking » Entertainment http://www.sceneric.com/blogs thoughts on technology and industry Thu, 28 Jun 2012 14:12:11 +0000 http://wordpress.org/?v=2.8 en hourly 1 Ahead of its time http://www.sceneric.com/blogs/?p=6 http://www.sceneric.com/blogs/?p=6#comments Fri, 09 Jan 2009 12:12:44 +0000 jimherbert http://www.sceneric.com/blogs/?p=6 I first started using ATG at version 5.1 in 2001.  It struck me at the time as an excellent eCommerce product suite and as my role over the years from changed from consultant to purchaser and back again I was surprised that there were very few (if any) equivalent packages out there.  As the director of a company building solutions in Financial Services and Retail with the ATG platform, I’ve been struck by 2 things:

  • ATG’s ability to rapidly develop a new online store, and to maximise conversions with personalisation software is still market leading
  • With the advent of Web 2.0, the personalization, user profiling, content management, data exposure and integration functionality made me realise that ATG has been a leader in this area, providing Web 2.0 functionality in the early days of the web

In the early naughties it was often difficult to explain the capabilities of ATG to users – with Web 2.0 ideas becoming prevalent it’s now much easier to explain them leading me to think that ATG was indeed ahead of it’s time.

]]> http://www.sceneric.com/blogs/?feed=rss2&p=6 0 Facebook Connect http://www.sceneric.com/blogs/?p=4 http://www.sceneric.com/blogs/?p=4#comments Fri, 09 Jan 2009 12:01:12 +0000 jimherbert http://www.sceneric.com/blogs/?p=4 With the launch of Facebook connect, web users have immediate access to over 120 million registered Facebook users.  We’re helping our clients take advantage of this by integrating their site’s with Facebook at registration time – if a user is registered on Facebook they can register on a “Facebook Connected” site with a single button click.  By removing a barrier to entry, registration numbers increase and more users are attracted to the web experience.

The 2nd level of integration is the ability to share event data between the sites.  Imagine you have a web site that tracks steps in a financial process, or your progress in a sports league.  By integrating this with Facebook the event notifications appear in the Facebook status notifications, building your brand and attracting new visitors to your site.

As social networking becomes the standard web application, it’s important not to lose business to competitors who understand the value of recommendation marketing.

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