With the launch of Facebook connect, web users have immediate access to over 120 million registered Facebook users. We’re helping our clients take advantage of this by integrating their site’s with Facebook at registration time – if a user is registered on Facebook they can register on a “Facebook Connected” site with a single button click. By removing a barrier to entry, registration numbers increase and more users are attracted to the web experience.
The 2nd level of integration is the ability to share event data between the sites. Imagine you have a web site that tracks steps in a financial process, or your progress in a sports league. By integrating this with Facebook the event notifications appear in the Facebook status notifications, building your brand and attracting new visitors to your site.
As social networking becomes the standard web application, it’s important not to lose business to competitors who understand the value of recommendation marketing.
Posted: January 9th, 2009 under Entertainment, Financial Services, Government Services, Open Source, Retail, Social Networking.
Tags: event notifications, facebook, facebook connect, php, social networking, users