Ahead of its time
I first started using ATG at version 5.1 in 2001. It struck me at the time as an excellent eCommerce product suite and as my role over the years from changed from consultant to purchaser and back again I was surprised that there were very few (if any) equivalent packages out there. As the director of a company building solutions in Financial Services and Retail with the ATG platform, I’ve been struck by 2 things:
- ATG’s ability to rapidly develop a new online store, and to maximise conversions with personalisation software is still market leading
- With the advent of Web 2.0, the personalization, user profiling, content management, data exposure and integration functionality made me realise that ATG has been a leader in this area, providing Web 2.0 functionality in the early days of the web
In the early naughties it was often difficult to explain the capabilities of ATG to users – with Web 2.0 ideas becoming prevalent it’s now much easier to explain them leading me to think that ATG was indeed ahead of it’s time.