Social Commerce is a new phrase which is a mash up of two of the internet’s most pervasive technologies – ecommerce and social networks, but is it a real phenomenon and what’s the size of the market?
Posted: May 7th, 2009 under ATG, Financial Services, Industries, Life and Pensions, Mortgages, Retail, Social Networking, Technology, Web 2.0.
Tags: ATG, Bazaarvoice, conversion, ecommerce, facebook, recommendations, social commerce, social networking, twitter
I first started using ATG at version 5.1 in 2001. It struck me at the time as an excellent eCommerce product suite and as my role over the years from changed from consultant to purchaser and back again I was surprised that there were very few (if any) equivalent packages out there. As the director [...]