LOVEFiLM re launches the Essential Cinema Newsletter

LOVEFiLM have re-launched their weekly newsletter which is based on an implementation of the Magnolia CMS by Sceneric consultants and LOVEFiLM’s internal Web-Platform.

The project has included:

• • Exposure of the Magnolia CMS solution via webservices to enable seamless integration with LOVEFiLM’s pre-existing Web Architecture.
• • Partner branding and co-branding of Newsletters in support of targeted advertising campaigns.
• • Implementation of the Magnolia Image Filtering module, thus allowing  LOVEFiLM editorial staff to manage their own Image Editing requirements with no need for IT involvement.
• • Introduction of a Hudson/Maven driven build and deployment process.

The Essential Cinema Newsletter is a foundation stone in the integration of the Magnolia CMS into LOVEFiLM’s IT infrastructure and represents a key first step.

Adel Newton, Programme Manager at LOVEFiLM says: "Sceneric continues to provide expert experience and consultancy to assist us on our ongoing implementation. Their deep knowledge of CMS and managing IT projects are key in the new developments we are undertaking.”

David Wyllie, Director of Sceneric says: "This initial step in the launch of the Essential Cinema Newsletter on the Magnolia platform is a excellent demonstration of the application of CMS. Sceneric is proud to be involved in the ongoing CMS development work at LOVEFiLM."

LOVEFiLM is Europe's leading online DVD rental subscription service with one million members. They  operate in the UK, Germany, Sweden, Norway and Denmark.