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Frasers Autographs relaunches on hybris
Sceneric is proud to announce the launch of the new Frasers Autographs website built on hybris
Sceneric’s knowledge of hybris, project management skill and outstanding quality resources ensured a successful delivery
Keith Heddle, Group Sales & Marketing Director, Stanley Gibbons
- Zoom
- Frasers Home Page
Frasers Autographs is a trading division of Stanley Gibbons which tendered for a new web platform and web partner in 2010 with the intention of consolidating it's web properties and providing a firm foundation for online growth. Sceneric and hybris were selected in August 2010.
Sceneric assembled an experienced team of ecommerce professionals to work with client side IT and business staff to take the high level requirements and to deliver a fully integrated ecommerce platform.
To provide a fully automated solution, hybris has been integrated with the Orbis TaskCentre message broker to provide full customer, product and order integration with the back-office product information management, customer relationship management and accounting systems. Integration to SagePay provides secure PCI compliant payments, with online analytics provided through Google Analytics.
hybris has also been configured to put as much into the hands of the marketing and merchandising teams as possible, with Scenerics CMS expertise proving crucial in designing resuable templates that create a single managed solution for online.
Site features include a rich Web 2.0 interface including:
- Mega-menus controllable through the hybris WCMS module
- Carousels and promo banners editable through the hybris WCMS to include products from the catalog
- Faceted navigation
- A streamlined checkout process to drive conversion
- Product image zoom
- Integrated CMS templates that allow products to be integrated to content pages (such as here)
Integration through the hybris service layer to a Service Orientated Architecture includes:
- Automatic load and update of the product catalog from Stibo STEP (around 35,000 products)
- Stock updates to ensure in-store and web remain synchronised
- Synchronisation of customer data from web to call centre software to provide multi-channel capability
- Delivery of order data into the fulfilment systems
The 5 month project is the first delivery of the strategic web platform which will shortly launch Stanley Gibbons main site and form the basis of future web initiatives through the hybris multi-site capability.
Sceneric & Stanley Gibbons continue to work on the development of the Stanley Gibbons website which is due for a phased launch during Q2 2011
The launch of Frasers Autographs provides an excellent demonstration of Sceneric's expertise in content management and ecommerce; combined in a single, multi-site hybris implementation. Sceneric is proud to have been involved in this excellent project.
Jim Herbert, Founding Director, Sceneric
About Sceneric
Founded in 2006, Sceneric works with industry leaders such as Legal & General, B&Q, LOVEFiLM, Molton Brown, Stanley Gibbons, Simplyhealth, Friends Provident, HL-Hybris, Mouchel,mgmadvantage, amongst many others
About Stanley Gibbons
Stanley Gibbons is a globally recognised brand and the world’s leading name in philately and collectibles. Established in 1856 the Group is a Jersey registered company and operates from both the Channel Islands and the UK. Its business is truly international with over 30% of sales in 2010 being made overseas.
Stanley Gibbons’ activities can be broken down into five main segments:
- Stamps – with its renowned expertise and comprehensive stocks Stanley Gibbons serves both specialised and general collectors through its retail and auctions activities.
- Publishing – the Group publishes a range of catalogues using the SG reference system, acknowledged as an industry standard. It also publishes philatelic magazines and a variety of stamp albums and accessories.
- Investment – the Group is the world’s only recognised provider of alternative investment products, based on rare stamps and historical signatures, and publishes the SG price indices which are available to investors using the Bloomberg Professional® service.
- Internet – www.stanleygibbons.com , the world’s most comprehensive philatelic website serving over 40 million collectors globally.
- Fraser’s Autographs – Europe’s largest dealers in autographs, memorabilia and rare historical signatures.
About hybris
hybris is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, co-ordination and personalisation of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialisation and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.
Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the U.S., UK, Netherlands, Switzerland, Austria and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 200 customers worldwide running more than 1,500 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Toys 'R' Us, Adidas, Pirelli, Conrad, Norgren, Lufthansa, Reebok, Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak, Waterstone’s and Rexel.
