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BCWA Re-launched
Sceneric congratulate BCWA on the re-launch of www.bcwa.co.uk.
BCWA, a division of Simplyhealth, provide health insurance for both individuals and companies through Intermediaries and direct to consumers. The launch of bcwa.co.uk marks the second implementation of Simplyhealth's strategic web platform based on ATG and Mediasurface Morello and includes:
| • Quote and apply functionality to allow customers to buy a Personal Health policy online • Content managed news releases to support new and existing customers and Intermediaries with up to date information • RSS news feeds • A hospitals search to find local hospitals based on postcode search • A clean and modern design to support the BCWA and Simplyhealth brands • Improved usability and deep linking information architecture allowing policyholders and new customers to quickly answer their questions • Video case studies of customers’ experiences • A secure dedicated intermediary section allowing them to see tailored content, order policy documents and view their BCWA consultants details • Web registration for healthcare professionals and intermediaries |  |
Sceneric supported BCWA through the development of the platform by providing architectural and development support.
Kate Redfern of BCWA says: "Sceneric's ability to pinpoint the right people was pivotal to delivering the new BCWA site. Their knowledge of the marketplace and value for money are second to none".
Jim Herbert, COO of Sceneric says: "The launch of the BCWA site on the strategic architecture will realise cost savings across the group while providing a cutting edge platform to improve customer and broker experiences."
