Simplyhealth.co.uk relaunched on ATG
Sceneric congratulates Simplyhealth on the re-launch of www.simplyhealth.co.uk.
Simplyhealth provides health insurance for both individuals and companies through Intermediaries and direct to consumers. The relaunch of www.simplyhealth.co.uk is the 3rd iteration of Simplyhealth's strategic web platform based on the premier ecommerce platform ATG and Alterian Morello CMS and includes:
• Quote and apply functionality to allow customers to buy policies online
• Reusable quote and apply services through a Service Orientated Architecture (SOA)
• Content managed news releases to support new and existing customers with up to date information
• RSS news feeds
• A practitioner search to find local practitioner based on postcode search
• A clean and modern design to support the Simplyhealth brand
• Improved usability and deep linking information architecture allowing policyholders and new customers to quickly answer their questions
The new site is a foundation stone in Simplyhealth's 2009 brand strategy and forms the basis of market leading ecommerce functionality to be delivered in 2009 and 2010.
Mark Murphy, e-Programme Manager of Simplyhealth says: "Sceneric continues to provide expert ATG and web resources to assist Simplyhealth in it’s ecommerce development. Sceneric’s deep knowledge of the web industry will be pivotal to the new developments taking place”
Jim Herbert, COO of Sceneric says: "The launch of the Simplyhealth website is a excellent demonstration of the reusable, component based approach adopted by the team. Sceneric is proud to have been involved in another excellent quality project and in it’s ongoing involvement with Simplyhealth."