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Molton Brown selects Sceneric to implement new ATG platform

Sceneric has been selected by Molton Brown to implement their new ecommerce platform based upon ATG, the premier provider of commerce solutions.

Molton Brown’s objective is to offer a premium shopping experience in line with its market leading products and has selected ATG due to its rich commerce capabilities, powerful marketing tools and fast-start accelerators such as the Commerce Reference Store.

Molton Brown will launch its new site on the ATG Commerce Platform in late 2010.

During the selection process, the strengths of the ATG platform and Sceneric’s implementation capability put the combined solution into the lead position.  Our new web and call centre platform will provide our customers with the personalised experience that parallels the emporia experience provided by our store teams

Amy Nelson-Bennett, Group Marketing Director at Molton Brown

We are excited to be working with Molton Brown, a premium brand that reflects our passion for successful delivery.  Our partnership approach to delivery, with both Molton Brown & ATG, will ensure success

Jim Herbert, Founder and Chief Operating Officer, Sceneric

ATG will help Molton Brown expand it’s global online business and deliver market leading personalised cross-channel shopping .  We look forward to working with Sceneric & Molton Brown in the coming months

Frank Lord, Vice-President of ATG, EMEA

About Molton Brown

In 1973 Molton Brown opened at 58 South Molton Street in London's Mayfair as a hair salon for discerning clientele. London was very much in love with synthetics, but here came a brand with something different: artisan, individual and Natural with a capital N. While nearly 40 years have passed since inception and the scale has grown substantially, the same ethos and passion upon which the brand was founded still flows through the veins of the company. Now a widely recognised and respected luxury brand, Molton Brown creates products for home, body, skin, men, hair, travel and gifts.  These are distributed in more than 80 countries worldwide through 60 emporia, two websites, world-class department stores, premium hotels and airline partners, airports and spas. In 2005 the company was purchased by Kao Group, the world’s 7th largest manufacturer of cosmetics and consumer products, with a remit to expand its successful premium proposition globally.

About Sceneric
Sceneric is an IT Services company that works closely with its customers to help them achieve leadership positions in their markets. Sceneric brings a combination of in depth industry knowledge, technical excellence and delivery expertise to support the operational objectives of their customers.

Founded in 2006, Sceneric has a turnover of £4m and works with industry leaders such as Legal & General, B&Q, Simplyhealth, LOVEFiLM, Zurich, Savills Private Finance, Mouchel, mgmadvantage.

About ATG
A trusted, global specialist in e-commerce, ATG is focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce suite is a top-rated platform for powering highly personalized, compelling e-commerce sites. ATG offers e-commerce optimization services, easily added to any Web site to increase conversions and order size. ATG customers include leading brands like AT&T, Best Buy, Coca Cola, CVS, Dell, Diane von Furstenberg, HP, Jenny Craig, Mercedes Benz, Neiman Marcus, NutriSystem, OfficeMax, Procter & Gamble, Sears, Sony, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Vodafone and Walgreens. For more information, please visit



Sceneric is a market leader in ATG commerce solutions. Read more about our experience read on EXPERIENCE MATTERS

Company Registration Number: 06605404

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